The New Yorker’s Sarah Larson describes Google’s old logo as part of an effort to explain why you hate the new one: “It had true confidence. It didn’t need to pretend to be the post office or a butler. The white glow of a clean, bare screen, the brightly colored, old-fashioned letters, the name that came from math and whimsy — it was all very promising, and its brilliance spoke for itself.” I bet it took Sarah Larson longer to sculpt that sentence than it took Google founders to design their first logo.