Only a decade ago, “private equity firms hovered around the 83-year-old company.” But thing are a lot different these days as Lego’s profits are going through the roof (and, as of today, into outer space).

+ “Based on preliminary test results, all-day breakfast is a significant business opportunity and a marketer’s dream that leverages our strengths and will generate positive media news and social media energy.” That’s marketing speak for: You’ll soon be able to get hashbrowns during the afternoon at McDonald’s.