“Game Of Thrones Is our World Cup.” You might not watch baseball. But if you’re a fan of streaming media, then you’re a fan of Major League Baseball Advanced Media. They handle the streaming for some of the largest content players. Here’s Ben Popper in The Verge with the story of how baseball’s tech team built the future of television.

+ ReCode: Pro baseball’s streaming video unit gets ready for a $3 billion spinoff by adding pro hockey.