Silicon Valley is coming for your breakfast. Dave Asprey just raised another $9 million for Bulletproof, a company that’s best known for advising you to drink coffee blended with butter. According the Buzzfeed, the chain of stores will include some surprising amenties, including “lighting that changes color with the time of day, so your circadian rhythm is matched [and] the Bulletproof Vibe vibration platform, which is said to be able to support the immune system and build muscle strength by moving up and down 30 times per second.” (This morning I accidentally dropped a Tater Tot into an espresso my valuation went up by $30 million.)

+ Before we make fun of this generation for drinking butter coffee, let’s remember that our generation convinced elite athletes of the benefits of sugar water.

+ Campbell Soup Company is the latest food-maker to commit to eliminating all artificial colors and flavors. (Anyone hungry for a bowl of steam?)