“The rollout of the Bissinger/Leibovitz scoop was as controlled and as stylized as the launch of an Apple product — indeed, the image of Jenner in a sleek, fifties-style bustier in ivory satin shared some of the cunning, surprising design perfection of an Apple product.” For the past several days, much of the media has been dominated by Caitlyn Jenner’s cover shot. Yes, it represents a big moment for the transgender community. But that cover is also representative of something even more core to our times: The Kardashian empire and the perfecting of the art of self promotion. Jenner’s cover was so widely shared and discussed that it even managed to overshadow Kanye and Kim’s second pregnancy. Here’s Rebecca Mead on Caitlyn Jenner’s Big D├ębut.

+ “As dramatic entrances go, it didn’t lag far behind that of Venus emerging from the foam.” The NYT on the woman behind Caitlyn Jenner’s Vanity Fair cover.

+ And just as the promotional momentum wanes, E! releases the first teaser for Jenner’s docu-series I Am Cait.