Spiegel’s Catapult

“I don’t think anyone saw coming what they are building. At worst, they are the next-generation MTV. At best, they are the next-generation Viacom.” Bloomberg on Evan Spiegel’s plan to turn Snapchat into a real business: CEO says he knows what millennials and teens want, and it’s not on television or Facebook.

+ Related: A Chrome extension that replaces the word Millennials with “Snake People.”