Secret Is Out

Secret, the anonymous sharing app that was once all the rage in the tech community, announced that they are throwing in the towel. While the move is certainly evidence of the fragile nature of the app business and the pace at which a high-flying service can come crashing down, is it also evidence that we’ve finally grown weary of services that enable people to anonymously spread rumors about each other? Probably not. One of Secret’s competitors, Whisper, just announced that they hit 10 million users (and many people think Whisper’s advantage was that it’s more secretive than Secret). But even Secret’s CEO David Byttow admits that anonymity can have its downsides: “I believe in honest, open communication and creative expression, and anonymity is a great device to achieve it. But it’s also the ultimate double-edged sword, which must be wielded with great respect and care.” I guess I’m old school because I still think you should have the guts to anonymously say it to my face.

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