In a star-studded press conference, Jay Z announced the relaunch of Tidal, the streaming music service he recently bought. It has higher quality streams, it’s partially owned by some of the biggest names in music, and it’s about to compete in one of the Internet’s most combative dance-offs The relaunch of Tidal presents the perfect moment to examine Beyonce, Jay Z, Your Headphones, Apple, Spotify, a little more Beyonce, the future of streaming music, and why product is more powerful than celebrity. Trust me, my post goes to eleven. (I invested lot a whole of money in startups and audio equipment to come to these conclusions.)