A recent study may have finally uncovered the root causes associated with narcissism. The new theory: “When children are seen by their parents as being more special and more entitled than other children, they may internalize the view that they are superior individuals.” Whatever its causes, maybe we need to redefine narcissism for the selfie era. In the the Greek myth, Narcissus was so mesmerized by his own reflection in a pond that he eventually drowned. In the digital age, Narcissus wouldn’t die, he’d go viral.

+ Related: The Wirecutter picks the best Selfie Stick.