“Mike indelibly linked his entire persona, his soul, to this brand’s image. He even tried to make himself look like his customers. He used to run around in ripped jeans and a T-shirt. He had plastic surgery. For him to change the brand would have taken the greatest psychologist in the world.” Businessweek’s cover story on the aging of Abercrombie & Fitch. (I’m sticking with my strategy of staying young by dressing like a child.)