“By now, everyone knows that a headline determines how many people will read a piece, particularly in this era of social media. But, more interesting, a headline changes the way people read an article and the way they remember it. The headline frames the rest of the experience.” Maria Konnikova on how headlines can change the way we think. (From very little to not at all?)

+ Extra, Extra (and then some). Mat Honan on the buzz-fueled media startups battling for your attention. I guess I’m old fashioned. I just battle for your love.

+ Vice aspires to be “the largest network for young people in the world.” That explains their new cooking show: Bong Appetit.