There’s a good reason your cat looks so depressed. The days of her antics dominating YouTube are long gone. As the New Yorker’s Tad Friend explains, in addition to cats “YouTube was adults with camcorders shooting kids being adorably themselves. It was amateur hour.” Since then, YouTube has gone pro. Jeffrey Katzenberg predicts that “within five years, YouTube will be the biggest media platform of any, by far, in the entire world.” It’s where your kids are. It’s where the new stars are. And it’s where your cat isn’t. Welcome to the new Hollywood and Vine.

+ As other video services angle to get a piece of the action, Google looks to lock up its stars with big bonuses.

+ The news, as well as its impact, is also changing dramatically. From NY Mag: Is livestreaming the future of media or the future of activism?