With the spread of legalization, the pot business is starting to develop in certain regions. “Just as everyone in San Francisco seems to be designing an app, everyone in Denver has an idea for a canna-business.” But this is just the beginning and The Economist wonders: What would it take to build the Marlboro of Marijuana? (I’m guessing it will start with a really awkward social situation…)

+ Vox: The ridiculous profitability of illegal drugs.

+ “Clean, with citrus notes.” NYT on the life of a pot critic.