If you’ve watched football lately, you’ve probably been seeing a lot of pink products that are part of the NFL’s Pink October intended to help fight breast cancer. But how much of the money that you spend on pink paraphernalia actually goes to cancer research? Less than you think. And then less than that.

+ Salon: Fracking company teams up with Susan G. Komen, introduces pink drill bits for the cure.

+ Center for Investigative Reporting recently reported on the dirty secrets of the worst charities.