And then one day, people got so mad at the social network that they joined another social network. Early adopters are signing up for Ello, a new social network that promises to be “a tool for empowerment. Not a tool to deceive, coerce, and manipulate — but a place to connect, create, and celebrate life.” From Wired’s Jessi Hempel: Facebook killer Ello doesn’t care about money — so it won’t work. (That’s roughly what my parents think of me spending four hours a day on a newsletter.)

+ The Atlantic: “Ello says you’re not a product, but you are.” (I’ve taken out the garbage and driven my kids to enough soccer games to know I’m a service, not a product.)