Word, Up

Wearable devices. Futuristic watches. Snippets of content streaming from every corner of the Internet. It’s got to be hard for Millennials to decide where to place their scattered attention as they’re deluged by a never-ending data tsunami. So it might surprise you that the floating buoy many young people reach for is the familiar, quiet solitude of longform, episodic, non-disappearing written material bound together into a single textual volume. Yes, books are still big. And according to the latest numbers, Millennials read more of them than the over-30 crowd. The more advanced technology becomes, the more we seek out long, quality content. Who would have predicted that?

+ That stat not surprising enough for you? Well try this one: “The number of independent bookstores in the US rose by more than 20% between 2009 and 2014.”

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