I am the ultimate Apple fanboy. But even I have to admit that things got little too, well, intimate during the introduction of the Apple Watch. Consider some of these outtakes from Jon Ive’s video introduction of the product: “We’re introducing and unparalleled level of technical innovation combined with a design that connects with the wearer on an intimate level to embrace individuality and inspire desire … With digital touch, we’ve created an entirely new way for you to connect intimately with others.” I wasn’t sure if I was watching a product release or late night Cinemax. Steven Levy got a close-up look at the new products and came to this conclusion: Apple Gets Intimate.

+ Mat Honan: Why Apple products will soon rule every aspect of your life. (I just changed my outgoing message to: “Sorry, I can’t take your call right now. I’m away from my wrist.”)

+ Kevin Roose: Here’s how Apple will convince you to buy a smartwatch. After all the dirty talk, I’m not sure I need much more convincing.