This year, your back-to-school shopping may have included more devices and downloads than pieces of attire. According to the NYT, today’s teenagers favor tech over clothes. One retail analysts explains how his focus groups go these days: “You try to get them talking about what’s the next look, what they’re excited about purchasing in apparel, and the conversation always circles back to the iPhone 6.”

+ Of course, the days of thinking of tech and fashion as two separate verticals could soon be ending. From Horace Dediu: Apparel is Next.

+ Often tech trends are as hard to predict as the next fashion craze. The Economist has a chart that details the emerging technologies hype circle. (I was using one of those to hold up my corduroys back in the 80s.)