Ice on the Cake

The ice bucket challenge is working. The ALS Association has raised more than $22 million since the viral project’s kick-off. Vox’s Julia Belluz wonders if viral memes should be dictating our charitable giving.

+ Wired: How long would it take the whole world to do the ice bucket challenge? (By that time, due to climate change, we’d be pouring room temperature water over our heads.)

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