Ice Ice Barista

“Right away, I sensed it was going to be huge. Blue Bottle was already making 10,000 cartons a week, even though they’d only rolled out in San Francisco, Los Angeles, and New York. Somehow, Freeman had scaled perfection. On behalf of all craftspeople, including writers, I had to know how.” The Atlantic’s Alexis Madrigal on Blue Bottle and the future of iced coffee.