Read Between the Lines

More than a hundred thousand people helped Reading Rainbow to raise more than $5 million during its Kickstarter campaign. “Reading Rainbow’s campaign hits the Internet’s sweet spot: millennial nostalgia; a kitschy, easily parodied theme song; an Upworthy-worthy goal of putting books in every child’s hands nationwide.” But The New Yorkers Adrienne Raphel wonders whether the new and for-profit Reading Rainbow (of course, it’s an app) will actually help kids read. If nothing else, Reading Rainbow has taught our kids how to raise a shitload of money.

Copied to Clipboard