“It’s your crowning achievement … Or your moment of defeat.” … “There’s a big dose of artistry involved.” There’s the beautiful game. And there’s the beautiful announcing. In a great piece (with audio!), the NYT’s Fernanda Santos leads us in a chorus of Goooooool, the siren song of soccer. And here is a companion interactive piece that has a lot of people yelling goal, and that is just awesome.

+ The commentators aren’t the only ones yelling. Here’s what Santiago sounded like after Chile beat Spain.

+ InFocus has a good collection of photos from the first week of the World Cup.