The folks over at Pricenomics are trying to figure out why people don’t adopt black pets? One study “found that dogs with black coats were more likely to be euthanized, while dogs with white, gold, and gray coats had significantly higher adoption rates.” During a recent and difficult discussion with my cat, I was forced to admit that we mostly chose her because her coat matches our couch.

+ LOL just turned 25. On the Internet, isn’t that close to retirement age? (And here’s a look at the one hundred most used emojis.)

+ Frozen has increased tourism to Norway.

+ Think your workout schedule is tough? Try playing the lead in Rocky, the Musical.

+ (New feature – Let me know if you like it.) Fascinating from yesterday’s NextDraft: The rising tide of stay at home dads.