It’s been a long week for Snapchat CEO Evan Spiegel. A collection of his “cringeworthy” college emails to fellow frat members were leaked and Spiegel quickly responded with a statement: “I’m obviously mortified and embarrassed that my idiotic emails during my fraternity days were made public. I have no excuse. I’m sorry I wrote them at the time and I was jerk to have written them. They in no way reflect who I am today or my views towards women.” There are a few reasons why these leaked emails are big news. Spiegel’s college days were recent. His company is massive (people send more than 700 million snaps a day). And it confirms the belief among some that Spiegel “is kind of an ass.” But there is a broader cultural trend to consider here. Increasingly, much of what we say or write — including the stuff that would mortify and embarrass us — is being recorded. Are we all ready to be judged by our “private” conversations? (Just in case, I’d like to preemptively state that certain comments I made following a keg stand in 1989 detoured significantly from my actual views.)