Spotify is the envy of many other players in the digital music marketplace. The streaming leader just announced its 10 millionth paying subscriber. Now for the hard part. Making a profit. As one analyst explains: “In many ways, the preferred solution [for Spotify] would be to get sold to someone. But they’ve gotten too successful.”

+ Facebook is set to introduce a Shazam-like service that will identify the music or show you have on in the background in an effort reduce the steps it takes to irritate your friends.