“Capitalism and Schizophrenia: Contemporary Visual Culture and the Acceleration of Identity Formation/Dissolution.” Check out the academic paper that sort of led to Buzzfeed.

+ McDonald’s terrifying new mascot was made for the meme age.

+ How far your paycheck goes in 356 U.S. cities.

+ Look what the cat dragged in: A bag of weed. (Hopefully Fancy Feast makes a Doritos-flavored cat food.)