The Death of the Homepage?

A leaked report from the NY Times shows that the newspaper’s homepage saw a drop off 80 million visitors over two years. Derek Thompson on what the death of the homepage means for the future of news. Newspaper homepages are dying in part because social media sites drive traffic straight to articles, and in part because newspaper homepages look way too much like print front pages.

+ If you want to go deeper on the topic, definitely check out Joshua Benton’s piece for Nieman Journalism Lab: The leaked New York Times innovation report is one of the key documents of this media age. The report was initially leaked to Buzzfeed. Talk about a metaphor for our times. Old media writes a deeply interesting digital innovation report. New media gets all the traffic covering it.