It’s come to this. The information superhighway race is now playing out on a terrestrial street near you. Amazon is testing out its own delivery system. “Ultimately, a delivery network could transform Amazon from an online retailer into a full-service logistics company that delivers packages for others.” This move is emblematic a larger trend in which Internet companies are trying to use their software to gain an advantage offline. UPS has about a century head start. We’ll see if that will be enough.

+ Re/Code: Who wins and who gets crushed by an Amazon delivery network?

+ Meanwhile, Starbucks may become a software company.