Milo Yiannopoulos in The Kernal: “You’ll think this is weird, but for three years now I’ve taken what might be described as a ‘data-driven’ approach to my social life. Specifically, I’ve been maintaining a gigantic spreadsheet of friends and business contacts, updated with columns such as ‘Hotness Index,’ ‘Income,’ and ‘Strategic Value.’ And I spend about four hours a week keeping it up to date.” Yeah, he’s right. It’s weird. He should just rank his friends the usual way; according to their newsletter open rate.