I’d love to go shopping with Mark Zuckerberg. People were still buzzing about Facebook’s acquisition of WhatsApp when the company announced they were dropping a cool $2 billion on the makers of the Oculus Rift, a virtual reality headset that enables immersive viewing and gaming. Zuck explained the move into VR and shared his vision for the future: “Imagine enjoying a court side seat at a game, studying in a classroom of students and teachers all over the world or consulting with a doctor face-to-face — just by putting on goggles in your home.” (Or, imagine the world’s most effective beer goggles…) The Atlantic’s Megan Garber has some answers to your basic questions, including: what’s Oculus Rift?

+ I think Felix Salmon gets it right: “The trick is to use Facebook’s current awesome profitability and size to acquire a portfolio of companies; as one becomes passé, the next will take over. Probably none of them will ever be as big and dominant as Facebook is today, but that’s OK: together, they can be huge.” It’s also worth noting that the tech industry is dominated by a few massive players, and deals like the Oculus acquisition are as much about who didn’t buy a company as who did.

+ Josh Topolsky: Greetings from Planet Facebook.