The Baristocrats

Over the weekend, my friend Rob went to a cupping event. That’s when a bunch of folks get together to slurp, smell, and describe coffee. Coffee has become the thing. And now, a group of tech investors hope they can turn Blue Bottle into the Apple of coffee. (Full-cup disclosure: I know the folks involved in Blue Bottle and I’m wired out of my friggin’ mind right now.)

Copied to Clipboard