Chances are, you’re one of the 50 million people who have viewed the video called First Kiss. That’s about three times more viewers than the president and Zach Galifianakis were able to draw. And it turns out the video started out as an ad for a small clothing company. (People who were turned on by that video of strangers kissing are gonna be amazed at what else the Internet has to offer.)

+ In addition to serving as an example of the future of advertising, the First Kiss video has spawned a series of fantastic parody videos.