One Hit Wonders

The New Yorker’s James Surowiecki on the upcoming IPO of King Digital Entertainment, the makers of Candy Crush Saga: “Plenty of analysts believe that King has cracked the code of hooking consumers. But that’s unlikely. The world of pop culture contains many more one-hit wonders than hit factories. After all, luck plays a huge role (is there really a good explanation for the hula-hoop frenzy of the fifties?), and, more fundamentally, serial innovation is just tough: studies suggest that most new products fail.”

+ The competition was already tough. But now teens are making their own apps and skipping a few days of high school to go on business trips. Matt Richtel introduces you to the youngest technorati. These guys are far from the youngest. My son just set up his first blog over the weekend, and he’s seven. And he’s already got more traffic than me.

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