While identifying the father of Bitcoin is an interesting quest, Quartz set out to uncover the secrets of an even more perplexing mystery: How did Pabst Blue Ribbon become a billion-dollar beer? “This new customer base felt that they were drinking PBR by their own volition, and Pabst didn’t step in to disabuse them of that notion.”

+ Cadillac added in an electric vehicle to make my least favorite TV commercial more socially palatable. I’m pretty sure it had the opposite effect.