“What kind of idiot are you?” Those used to be fighting words. Now they just sound like another Buzzfeed quiz. We are nuts about quizzes. News sites have the traffic to prove it. And there’s the rub. It’s getting more difficult for editors to resist the temptation to feed our manic hunger for quizzes which drives more traffic than our less manic demand for hard news. From the NYT: To Spur Traffic at News Sites, Just Travoltify.

+ Incidentally, the NYT’s top story of 2013 was not a story. It was a quiz.

+ Wired: Our obsession with online quizzes comes from fear, not narcissism. I agree. I’m often afraid that it’s not all about me.