“The script would search his target demographic (heterosexual and bisexual women between the ages of 25 and 45), visit their pages, and scrape their profiles for every scrap of available information: ethnicity, height, smoker or nonsmoker, astrological sign — ‘all that crap.'” From Wired: How a math genius hacked OkCupid to find true love.

+ Quartz: Master online dating by thinking like an economist. (This really is the wrong era to be a humanities major.)

+ Why do romantic comedies use songs by The Cure?