I Binge Alone

On demand viewing is reprogramming the way we watch television. And according to New Republic’s Tim Wu, it could also be reprogramming our social fabric. “If modern American popular culture was built on a central pillar of mainstream entertainment flanked by smaller subcultures, what stands to replace it is a very different infrastructure, one comprising islands of fandom.” Binge viewing was the just the beginning. Netflix has a plan to rewire our entire culture.

+ AllThingsD: Surprise! You’re watching more TV than ever.

+ The fact that we’re starting to split up into smaller silos of content consumption means big, heavily-watched, live television events will be all the more valuable. This year’s Super Bowl ads are going for a cool $4 million per thirty-second spot. Here’s a look who’s buying what.

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