For years, NFL owners have been competing against their own product. The excellence of just sitting on the couch and watching multiple games makes it more difficult to draw people to stadiums. The NFL has obviously been up to the challenge. But these days, they are facing you on your couch with multiple screens. The solution (they hope): A more immersive, interactive experience at the stadium. Instead of ignoring your family every Sunday, you can go to a stadium and ignore thousands of people.