Dot Come One, Dot Come All

Earlier this week, Under Armour announced a big dollar acquisition of a company called MapMyFitness. The move is part of a larger trend among fitness companies. They are all becoming technology companies. You’ll no longer be buying running shorts or tennis shoes. You’ll be buying wearable computers that track you down to your every heartbeat.

+ While you’re tracking your run, many parents are tracking their kids before they can even crawl. Welcome to the rise of extreme baby monitoring. I guess the idea of parents closing the foor, putting in ear plugs, and burying their heads under a pillow is no longer in vogue.

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