The Graveyard Slot

The late shows are over. Morning is still a ways off. Most of us are asleep, but TV stations have to fill the so-called “graveyard slots” with some kind of content. So they let the infomercials roll. If you happen to be up, that’s when you’ll see crazy pitches for products you can’t believe anyone would buy. You’ll also be seeing something else. An absolutely massive and growing business at work.

+ Shopping at all hours of the day and night has become America’s favorite pastime. And now more and more big box retailers want in on the action. If your favorite store isn’t open on Thanksgiving day this year, it will be by next year. News coverage of big box retailers open on Thanksgiving will give everyone who’s not there something else to be thankful for this year.