“Amazon produced about 20 pages of data detailing, among other things, how much a pilot was viewed, how many users gave it a 5-star rating and how many shared it with friends.” The WSJ’s Amol Sharma takes us behind the scenes to see how Amazon execs use data to make decisions about which shows to produce. On one hand, this makes perfect sense. On the other hand, I wonder if we’ll be missing out on certain shows because the data algorithm says they’re no good. Consider this. An algorithm didn’t suggest this article to you. A human did. Algorithms don’t do serendipity. (In fairness, they also don’t do typos.)