They’re Playing Our Tune

There was a decision that changed everything when it comes to the computer industry. It came at a moment when Apple had about a 3% marketshare in the U.S. Then some execs at Apple decided to create iTunes for Windows. It was the butterfly that started the Apple tsunami. Interestingly, Steve Jobs was against the move: “We argued with Steve a bunch [about putting iTunes on Windows], and he said no. Finally, Phil Schiller and I said ‘we’re going to do it.’ And Steve said, ‘Fuck you guys, do whatever you want. You’re responsible.’ And he stormed out of the room.” Oddly, I just said the exact same things to my cats.

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