Can you judge a bottle of wine by its label? The wine industry sure thinks you think you can. Here’s a few examples of how they trick you into buying.

+ Malcolm Gladwell says one his most vocal critics should calm down. He explains that his readers “are perfectly aware of the strengths and weakness of the narrative form. They know what a story can and can’t do, and they understand that narratives sometimes begin in one place and end in another.” Counterpoint: People don’t understand anything.

+ Related: Fact checking Snapple’s Real Facts.