“When Amazon employees get a Bezos question mark e-mail, they react as though they’ve discovered a ticking bomb. They’ve typically got a few hours to solve whatever issue the CEO has flagged and prepare a thorough explanation for how it occurred, a response that will be reviewed by a succession of managers before the answer is presented to Bezos himself. Such escalations, as these e-mails are known, are Bezos’s way of ensuring that the customer’s voice is constantly heard inside the company.” Amazon competes with companies like Wal-Mart and has dominated the online retail space. Amazon competes with Apple when it comes to devices and the sales of digital goods. Amazon provides web services for companies like Dropbox. Amazon is your favorite store. Amazon is the device on which you read. Amazon is your hard drive in the cloud. In BloombergBusinessweek, Brad Stone explains how Amazon became the everything store and gives you a glimpse into the world of Jeff Bezos and his question marks.