I finally watched the VMAs, saw that controversial act, and now I understand what all the fuss is about. Robin Thicke was pitchy as hell. Obviously, the entire Internet has gone crazy over Miley Cyrus’ VMA performance (even the characters on Breaking Bad were transfixed by the performance). Amid the breathless debate, it pays to remember that performers have been trying to shake things up on MTV for a long time. And for some of those performers, the strategy has worked pretty well. Just take a look at Forbes 2013 list of the top-earning celebrities. Madonna is still in vogue.