Rumors are swirling that Apple is set to release a less expensive iPhone. In the United States, cheaper hardware might not seem like much of a selling point because our phones are usually subsidized by carriers that then spend the next couple of years making us pay through the nose (and thumbs). But in Europe and elsewhere, people buy their own phones and then shop around for the best voice and data deals. TechCrunch’s Romain Dillet explains why Apple needs a phone for the rest of the world.