Water of love deep in the ground
But there ain’t no water here to be found
Some day baby when the river runs free
It’s gonna carry that water of love to me
.
— Dire Straits

Water of love deep in the ground
But there ain’t no water here to be found
Some day baby when the river runs free
It’s gonna carry that water of love to me
— Dire Straits

“It’s like sleep-away camp for geeks.” Scott Harrison has used the language and strategies of start-up culture to build Charity: Water, one of the most significant water-related organizations in the world. He not only borrows from the start-up culture, he also taps into the cash and expertise of some well-known execs and investors. How does he get so many young and wealthy individuals to back his efforts? He leads them to where the drinkable water isn’t. From the NYT Magazine: A Save-the-World Field Trip for Tech Moguls.

+ If you want to learn more and/or get involved, here’s more about Charity: water.