Two ad giants, Omnicom and Publicis, plan to merge. And the merger will not just be about talent, clients, or billings. It’s about data. The big ad players are racing to know as much about you as Google and Facebook already know.

+ The merged BloombergBusinessweek with ten things you need to know about the Publicis-Omnicom merger.

+ “I begin my project by shutting off all the technology in my house that automatically collects or sends out data about me. It’s a horrifyingly long list.” NY Magazine’s Kevin Roose attempts to live a surveillance-free day.