Over the past decade, we’ve watched and clicked as online stores rose and offline brands struggled to adapt to the digital era. But it’s not quite time to write the obituary for terrestrials stores. According to The Economist: “Last year online sales of shop-based American retailers grew by 29%; those of online-only merchants grew by just 21%.” The Emporium Strikes Back.

+ Someone slipped a cookie into my pocket in aisle four. One way offline stores are fighting back is by borrowing ideas from the online world where retailers have a whole lot more data about your every move. Attention, Shoppers. Store is Tracking Your Cell.