Fast food chains are adding healthy options to their menus and spending big dollars in an effort to market those new items. And it’s working. Just not the way anyone anticipated. People are aware of the new healthy offerings. They read them on the overhead menus. And then they order the junk food. According to a Duke professor who studies consumer behavior: “When you put a healthy option up there on an otherwise unhealthy menu, not only do we not pick it, but its presence on the menu leads us to swing over and pick something that’s worse for us than we normally would.”

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